![]() ![]() Twelve while also remaining the face of the brand in all advertising and commercials. Moving forward, McGregor will still be just as active with Proper No. Twelve Irish Whiskey founded by Conor McGregor INTRODUCING AN ALL-NEW LOOK FOR PROPER CHAMPIONS VIEW THE MERCH SHOP Our whisky starts with precise barrel-aging in American Oak and is finished with glacier-fed waters. With this sale, McGregor becomes the latest celebrity to cash in on a branded liquor company after actors like George Clooney and Ryan Reynolds made similar moves in recent years and then cashed out with huge sums being paid to obtain control over the brand. Twelves Triple Distilled Irish Whiskey is an. Since that time, McGregor and his partners have shipped over six million bottles of Proper No. Twelve, which is named after the Crumlin neighborhood in Dublin 12, where he grew up in Ireland. Twelve in 2018, and demand for the Irish whiskey immediately produced sellouts at liquor stores across the United States. Twelve under their complete control.Īll parties involved with the deal, including Attar and Austin, will also remain with the company after the purchase. Triple distilled at the oldest whiskey distillery on the Isle of Ireland.26. Proximo Spirits, the same company that produces Jose Cuervo tequila and Kraken rum, already owned 49 percent of the company, and this latest sale will put Proper No. Twelve is a single malt Irish whiskey distilled from a blend of sweet Irish grain. Twelve to continue its incredible growth worldwide and to keep bringing new consumers to the now-reinvigorated Irish whiskey market.” “This agreement is exciting for my partners and me, and the potential is limitless! Twelve less than three years ago and today it has become a shining star in the spirits industry,” McGregor said in a statement. ![]() Twelve and remain a brand ambassador for the whiskey moving forward. Terms of the deal were announced on Tuesday following an initial report from Shanken News Daily.Īs part of the deal, McGregor will retain an interest in Proper No. Twelve Irish Whiskey to Proximo Spirits in a deal worth up to $600 million. The Irish superstar along with his partner and manager Audie Attar and spirits entrepreneur Ken Austin have sold a majority stake in Proper No. Conor McGregor has added another nine figures to his growing bank account. Established in 2018, Proper 12 Whiskey is a mixed blended Irish Whiskey produced by the man himself with the help of master distiller David Elder formerly of.
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